engaging digital

You’re Doing It Wrong: 5 Ways to Do Sponsored Content Right

You’re Doing It Wrong: 5 Ways to Do Sponsored Content Right

By David Tokheim, Mar. 22, 2013 in Featured, Home Page, Point-of-View, Publishing, Storytelling, The Week in Venn, xoVain

in Share28

Our readers aren't dumb, we're going to be straight-up about sponsored posts.

via saydaily.com

How Social Marketing Works

comScore published a study called "The Power of Like" which has a nice chart to keep in mind when teaching brands the basics of social media marketing. I think this basic view works well, but any social strategy needs to keep in mind the different types of fans. Some are HUGE, some not so much. Is Facebook better for your superfans or are there other ways to reach them (that won't alienate your more casual followers?)

Related articles

Hunter Pence Touched Some Hearts

The Real ROI Of Brand Storytelling | Fast Company

Social Media Engagement, The Pope and Lipstick on a Pig

Social media experts: Look what you did

Social Media Marketing Guide by Trumpia Reveals Why Every Business Should Go Social

Native Advertising Going Wrong On Twitter

What if Twitter sellers all blew through their sales goals? What if Twitter didn't innovate their ad strategy? I envision a more robust brand page developing arming brands with powerful ways to attract and engage audiences.