Ben McConnell: Citizen Marketers: When People Are the Message
Paul Gillin: The New Influencers: A Marketer's Guide to the New Social Media
Jon Berry: The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy
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influencers, social media, digital marketing, the continued disruption of traditional media, marketers thinking like publishers and funny tweets