We have such terrible metrics for judging websites! There's income, and there's traffic, and that's about it. But neither of those take into account burn rate, overall expenditure or organization size, just for starters. One way to look at things might be: unique visitors per month, divided by employees. Size of staff is something of a predictor of size of traffic, it turns out! If you have no staff, you cannot make the traffic, for one thing. Obviously there's a slight variable in this metric—which has to do with number of part-time contributors, freelance and marketing budgets and, of course, certainly at the big behemoth, unpaid contributors. Speaking of, let's look at the Huffington Post!
via www.theawl.com
The Bivings Group has just completed a newspaper online interactivity report looking at Facebook fan engagement amongst the nation’s top 100 newspapers (as determined by circulation). Our main focus was to compare large and small newspapers across the nation by looking at the number of fans that interacted with the newspaper and amongst themselves via posted content via Facebook Fan pages
Looks like newspapers have lots of lessons to learn...kudos to NYTimes!
James Godman Rick Kash Marketing and advertising are those rare professions that require both strategic and creative skills. It's even more surprising, therefore, that so few leaders and practitioners have fully internalized the far-reaching implications of the revolution in social media and social networks.
As more people of all ages flock to Facebook, LinkedIn, MySpace and the hundreds of other social networks around the world, something far more important is going on than just creating new channels of media. Seen in their full impact, social media and networks have the potential to completely bypass the traditional business-to-consumer marketing relationship and shift toward a new, consumer-to-consumer marketplace.
As consumers increasingly rely on the advice and input from those similar to themselves, demand is starting to be created, aggregated and satisfied in whole new ways.
via adage.com
NEW YORK (AdAge.com) -- Flipboard, an iPad app that turns shared links on the web into a beautiful digital magazine, is out to prove it's got a business model too -- for content publishers and for itself.
Flipboard has been applauded for its excellent user interface.The startup, which launched with much fanfare and $10 million in venture funding earlier this year, is conducting a trial with several publishers for what it calls "Flipboard Pages," which allows Flipboard to pull publishers' content into their app and surround it with big full-page ads built for the iPad.
Flipboard will then share ad revenue with its publisher partners, which initially include ABC News, News Corp.'s AllThingsD, Conde Nast's Bon Appetit, Hearst's San Francisco Chronicle and The Washington Post.
via adage.com
I love Flipboard!
Why Gawker is moving beyond the blog
The 2011 template represents the most significant change in the Gawker model since the launch of Gizmodo and Gawker in 2002. One could go further: it represents an evolution of the very blog form that has transformed online media over the last eight years. The internet, television and magazines are merging; and the optimal strategy will assemble the best from each medium.
via lifehacker.com
Crunching Denton’s Ratio: What’s the return on paying sources?
/ Nov. 18 / 12:30 p.m.
There was a lot of buzz on Twitter yesterday about Paul Farhi’s piece in The Washington Post on checkbook journalism — in particular the way a mishmash of websites, tabloids, and TV news operations put money in the hands of the people they want to interview. (With TV, the money-moving is a little less direct, usually filtered through payments for photos or videos.)
Is the only way to drive traffic having exclusives around sensational content like Brett Favre's junk?
The 2011 template represents the most significant change in the Gawker model since the launch of Gizmodo and Gawker in 2002. One could go further: it represents an evolution of the very blog form that has transformed online media over the last eight years. The internet, television and magazines are merging; and the optimal strategy will assemble the best from each medium.
