the influencer is you

Defining Content Marketing

Lots of talk about Content Marketing as we kick off 2012.  I have been spending lots of time thinking through how brands can leverage content to tie together their paid, earned and owned media strategies & it starts with a definition.  Mikal Belicove takes a swing here which feels more centered around B to B marketing.

 

It's the creation and publication of original content -- including blog posts, case studies, white papers, videos and photos -- for the purpose of generating leads, enhancing a brand's visibility, and putting the company's subject matter expertise on display

via www.entrepreneur.com

 

I think there should be a broader definition that encompasses the needs of a consumer markete

Here is my take:

Creation and publication of original, curated or modified content - including articles, blog posts, case studies, white papers, videos and photos – for the purpose of creating brand visibility, connecting with consumers around their passions,  aligning a brand with a topic,  generating leads or establishing the company’s credibility.

Is there a better definition somewhere??

 

It’s a Social World: A Global Look at Social Networking (comScore Voices)

Nice 2011 snapshot about how social is changing the world and Facebook and mobile are in the driver seats.

 

comScore It's a Social World

View more presentations from comScoremarcom

Social Media: Five Facts to Bank On in 2012 - Advertising Age

Giving your consumers what they want no matter where they are is synonymous for giving it to them when they want it. Doing so will require a paradigm shift in how you plan, act and react. In the time that you've been reading this, anywhere between one and a thousand people mentioned your product or brand in a social context. And while you may have missed it, their friends and the people they influence certainly did not. That is the power of social.

via adage.com