Every day, there is just one more reminder that blogging is collectively displacing media changing the entire media landscape and causing historical disruption. Damn. That is powerful. Here is an except from a MediaPost story written about the recent "Media In Mind" study
One out of 10 U.S. adults now publish blogs, up from just 5% a year ago. Among 18- to 34-year-olds, the rate is twice that, with one out of five publishing blogs, up from 10% a year ago.
And who's reading all this blog materials? Well, according to UM, everyone. The percentage of Americans of all demographic groups who say they now read a blog everyday soared between 2007 and 2008, and UM's Hutton attributed this to the rapid rise of another Web 2.0 platform: social networks.
Met with a super smart media 25 year old buyer that oversees a 20M budget for some major consumer brands (to be unnamed).