Do You Have A Content Strategy?

via www.slideshare.net

For marketers to think like a publisher, creating a content strategy is huge, especially for entertainment companies. All those images, drawings, scripts, thoughts and ideas that happen behind the scenes are great currency for the enthusiasts that crave to be in the know. Brands need to build into their product development the "creation, delivery and governance of useful, usable content" in order to activate their passionistas online. Give this deck a read and let me know what you think.