The visibility into consumer trends and behaviors continues to arm industries with real time data around what people are saying across the web. One of the core marketing strategies for brands is to target content creators and critics and give them something to talk about, whether it is access to the inside scoop, great pictures, videos or music or in Lady Gaga's case, the stardom around a "flamboyant pop star in the mold of Madonna from New York City" that drives discussions by her fans across the social web with every move she makes. Check out this great article on Mashable:
On Twitter, the phrase “Lady Gaga” has averaged over ten thousand mentions per day over the past three months, soaring in frequency past other 2010 Grammy performers. Does the buzz translate into commercial success? Do people actually listen to Gaga’s music, or is she merely a spectacle?
As it turns out, Lady Gaga’s Twitter buzz isn’t just noise — it’s backed up by consumption data. Take, for instance, her number of listeners on Last.fm. They continue to rise, with an accelerating upward trajectory beginning last fall when she appeared on Saturday Night Live with Madonna.
As the graph above shows, Lady Gaga’s rise in popularity has been meteoric even in the last month when she surpassed John Mayer in listeners. While Lady Gaga’s wardrobe stunts and persona stir conversation, the data suggests that people are actually listening to her music, as well.
With Blogs, Facebook and Twitter, music enthusiasts are armed with the ability to scream to the world about their favorite artists. My niece is a great example. She regularly blogs about Lady Gaga on her Celebrity Passionista site, and regularly Tweets, as well as uses her Facebook status to inform her over 450 friends EVERYTHING she can get her hands on regarding Lady Gaga.