Nice study about Millennials. They are digital animals! These 16-31 year olds which will make up almost half of the worlds population within four years are savvy influencers. Makes sense, as they are the first generation raised digitally. Two of my nieces fall right into this range and both blog, live on Facebook, are digital picture junkies and have strong feelings about brands.
Here are some more highlights of the study:
- more likely to be engaged with pop culture, try new products and share them with friends
- more global
- brand preference is the #1 personal identifier that Millennials are willing to share about themselves online
- 76% think they are highly depended on for their opinions (...and thanks to blogs, Facebook and Twitter, you can bet they are!
The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the Dynamics of Reverberation
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