Just imagine if every video you created on your iPhone could be categorized and published to a site that organized and curated the best videos. What if you could even get a cut of the advertising revenue? Now that Flip has lost the opportunity to tie together a device+publishing+ audience+ advertising $, Apple is in a great position to dive into a YouTube killer.
Agency buyers want channels, and shows, and brands they trust, and large audiences aggregated around targetable verticals. YouTube will turn its massive audience into a commercial one, and I expect this version of YT to connect with revenue quickly.
Thanks to Steven Rosenbaum for this article. Check out his new book Curation Nation (SAY Media was lucky enough to have Steven as a guest speaker today!)