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"This is the first year we saw growth due to interactive tools really gaining legitimacy in the mix," said Forrester analyst Shar VanBoskirk, noting that search, display and email have become well-established lines in marketers' budgets.
via adage.com
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Nice read. I think that we have yet to see all that social media has to offer for marketing, so that will be a huge growth area. interactive agency Dallas
Posted by: honey | September 13, 2011 at 06:59 PM
It would also be interesting to note how interactive marketing will affect offline elements, or how online and offline marketing will be better integrated. http://www.cowgirlinteractive.com/saloon/what-does-2012-have-in-store-for-interactive-marketing/
Posted by: siryoz0 | January 20, 2012 at 09:27 PM