I’m not a big Pinterest user (more of a lurker, really), but the over-the-top monetary valuation doesn’t entirely surprise me. Long before I heard of Pinterest, I was already spending too much time on “curated” (read: reblogged) design/fashion/image/inspiration blogs. For me, it’s sites like Apartment Therapy, Ffffound, Poppytalk, Oh Joy and dozens and dozens of obscure, exquisite, utterly pointless but oddly compelling Tumblrs. (Some, like the addictive street-fashion blog The Sartorialist, are made up of original photos, but this is more the exception than the rule.)
In fact, in the past half-decade, I’ve probably spent more time fighting the urge to satiate my visual addictions — addictions formed in the process of satiating them, no doubt — than I have actually browsing through magazines. Not because I don’t like magazines. In many ways, I like them better. But they’re too grounded in space and time, too organized and linear, too collaborative and professional to deliver the synaptic frisson available from the stream-of-consciousness image blog.
I like how they call it "lifestyle porn." For food sites like Food51 it's "food porn." Either way visual design, amazing photography, infographics are exploding across digital properties, platforms (Instragram, Pinterest) and being shared across the web. Makes sense. A picture tells a story.