the influencer is you

More on Jet Blue

Are we just spoiled by video everywhere we go?  Jet Blue flying. Love the TV. Over 40 channels. TV Land showing Beverly Hillbillies. NY Times programming called “Times Talks” where they have interviews with interesting people. (Big clip they are pushing about an interview with with Jessica Lange.) Food Network with Rachel Ray stuffing shrimp. National Geographic showing some sort of death march procession leading up to Stonehenge, The Hot Chick starring Rob Schneider on FX (I love FX) as well as Bravo, VH1, ESPN, ESPN U, CNN, CW, TWC, TBS, Bravo, SciFi and all the various fragmented media channels that we used to call out as “cable tv.” When was the last time you said, “hey….we have cable!” I wonder how long it will take to say that about High Definition TV.

Great Story About Virgin Airlines

Diego Rodriguez writes a great post about a letter that Virgin Airlines sent him. Talk about under-promising, over-delivering and great expectation setting. Time to try Virgin Airlines on next trip to LA.

Jet Blue Brought To You By Jet Blue

Image via Wikipedia

Jet Blue is inundated with clever marketing taglines, sponsorships and branded entertainment. For example, there is an integrated NY Times partnership that is “in air” “on air” and part of the flight attendant “attention passengers” speech. The menu in the seat pocket is called “Get With The Program” and it has a “Times One Air™” call out brought to you by The JetBlue Card from American Express. (Damn…that’s an airline that has a sponsored program with an airline branded credit-card brought to you by a credit-card.) Oh…don’t forget to “Fasten YOUR tastebuds” brought to you by Coca-Cola Zero®…where you can enjoy REAL Coca-Cola TASTE and ZERO calories on the back cover.

I would love an in-air site map for all the brands.

Funny how I just finished my Skyy/Welch’s Cranberry Juice Cocktail and I got a green bag of Mrs. GoodCookie Jungle Crackers. I guess the partnership marketing manager ran out of time dealing with the 25 other brands and had to settle. To be fair to Mrs. GoodCookie, they are good cookies. Better texture than the well known popular brand of  Animal Crackers.

I feel….

With all the co-marketing sponsored promotional integrated experiential advertising, I am not sure how to feel. The Skyy Vodka and Welch’s Cranberry Juice Cocktail makes me feel hip, cool and fun while at the same time feeling healthy, kid pleasing, mom-friendly and full of Vitamin C.

To add to the confusion are the 23g of Sugar staring me in the face on the back of the Cranberry Cocktail. (Not that I would want concentrated cranberry juice w/no sugar.  Been there. Done that. Added wrinkles to my face that still haven’t gone away.)

The Fun Friendly

2 oz Skyy Vodka

3 oz Welch’s Cranberry Juice Cocktail

Ice

Warning: too much Welch’s may cause confusion, conflict and a false sense of well being. If too much conflict occurs, increase Skyy Vodka.

Are strong brands impacting our experiential taste buds like Jelly Belly’s? All you have to do is mix and match for a unique experience. No wonder there is so much therapy. The brand marketing works, but nobody takes in consideration that any brand experience is not in isolation.