The Yankees are up 2-1 in games and kicking off the promotion is James Cameron's Avatar from Fox. On the world’s largest HD video display at Cowboys Stadium before kickoff at the Dallas-Seattle game. Across the sports world today, Avatar was there. Will be fun to see the ways in which Fox promotes this blockbuster release that cost $300M to make.
Here's some behind the scenes footage from the studio:
Big props to James Andrews and his team at EVERYWHERE. They did it. They created a social movement supporting cancer research. For each status update, Tweet or blog post containing the #beatcancer hashtag, they got Miller and eBay to pony up 1 cent to cancer research. Taking advantage of BlogWorld and some best practices in social media marketing, they sparked a movement and zipped up to the top trending topic in Twitter. Even Ashton Kutcher, Perez Hilton and Kim Kardashian helped spread the word.
Some great lessons:
Paula Abdul is leaving and American Idol is back down to three judges. She let the world know and there is TONS of conversation. #paula was trending high yesterday on Twitter and buzzing throughout the blogosphere.
Brandon Berger recently told me about Crimson Hexagon, a social research company that looks interesting. Yesterday's blog post used some of their technology to quantify buzz/sentiment on Paula Abdul leaving American Idol.
Crimson pulled this cool graphic together showing the sentiment of the Twitterverse. Cool stuff!
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