The New York Times published a story today called Blogs Find Favor as Buying Guides. (If the NY Times says so, it must be fit to "serve.") I love the validation of the space by such a credible source.
Three things pop out at me:
Media
December 22, 2008
November 25, 2008
Ask Motrin If Social Media Can Influence Perception
There is lots of discussion in the Ad Age article about evaluating the impact of this Motrin gaffe by a few simple metrics (i.e. YouTube downloads, etc.) The industry is sorely lacking the tools needed, but how about total exposure to the campaign? How about the influence of the dissenting voices? How about all of the negative buzz that was generated?(Case and point: I was walking through Target on Sunday and I heard people talking about Motrin right by the bottles of Advil. Guess which bottle of Ibuprofen they grabbed?)Word of mouth and the power of the long tail shape opinion and ultimately purchase decision. Here's a good test
When you Google: Motrin + Mommy, there are 121K results. 123K different pages (most of them being blogs) that published a story on this topic. When you Google: Motrin + Moms there are 464K results
Wow. That hurts.
June 11, 2008
Millard Named CEO of Martha
Every time John Battelle of Federated Media has one of his fabulous events, there is a big senior management shift with one of his speakers or panelists. Not only did CEO Matt Freeman leave Tribal DDB for upstart Go Fish, but Wenda Millard was just named CEO of Marth Stewart.
the influencer is you | influencers, brands, social media, baseball and things I like by david tokheim
Copyright 2009. All rights reserved. David Tokheim. || Blog powered by TypePad.
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Copyright 2009. All rights reserved. David Tokheim. || Blog powered by TypePad.
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