True, no one asked me. But here's my two cents anyway. Twitter should open up its platform to advertising. That's right, advertising. Forget all this hoo-ha over selling data or paid business accounts or dashboards . . . Twitter has everything it needs to build a wildly-successful ad driven business model. It should get on with it.
The two hallmarks of successful advertising-driven businesses are 1) massive scale and 2) abundant context. How has MySpace built such strong advertising revenue atop their social media platform? Huge scale and a ton of context. Same is true of Facebook and Yahoo and Six Apart. And, of course, the mother of all ad supported businesses -- Google -- is all about scale and context.
I think Twitter should create an ad model as well! Think of the amazing opportunities that brands could create for Twitter users, the top Tweeters as well as the application ecosystem. There is such a wealth of information that could not only drive relevance for advertisers, but could create huge consumer benefit. Our Six Apart services team at Six Apart in partnership with FM, build a cool application called Fantasy Tweetzone . For Sprint and the loyal football fans they are trying to reach it is engagement on steroids! Check out the site. If you are a football fan, you will get lots of value checking out your favorite players and seeing what all the buzz is about. (Today Larry Johnson is all the buzz after being released yesterday edging out Mr. Buzz Brett Favre)
What do you think?