I went to see Duran Duran last week at the Mountain Winery in Saratoga, CA. After finding my seat with my wife on my left and a beer in my hand, I started to think about all the ways that the event industry could use social tools to enhance the concert going experience. I went to see Duran Duran in Oakland in 1984 and don't remember much beyond how cool it was seeing a band that created one of the first pop videos with "Girls On Film."
Today it's different.
Aside from the press, there are Tweets, blogposts, digital pictures and all the other fragmented digital memories swirling around cyberspace.
The problem is the fragmentation.
After changing my status on Facebook and snapping a few pictures with my iPhone, I started to envision a place where I could share my pictures, memories and "shared experience" with other concert goers. I think LiveNation should build a site for each experience where they could teach concert goers to post:
- details about the venue
- memories from the songs (come on...i'll bet you have vivid memories from songs like "Save A Prayer" or "Hungry Like A Wolf")
- others you attended the event with
- Twitter integration
- Community tools with profiles for the biggest fans
- commerce integration (iTunes, ticketing, merchandise, Amazon)
For distribution they could print the URL on the ticket and integrate all of the content into their website, online marketing efforts and actual show experience.
Collectively, these sites would not only extend the concert experience to people that couldn't make the show, but it would archive memories that would otherwise fade away forever.
Sadly, Duran Duran only has 7,000+ followers on Twitter.