the influencer is you

Twitterverse Hates To See Paula Go!

Paula Abdul is leaving and American Idol is back down to three judges. She let the world know and there is TONS of conversation. #paula was trending high yesterday on Twitter and buzzing throughout the blogosphere.

Brandon Berger recently told me about Crimson Hexagon, a social research company that  looks interesting. Yesterday's blog post used some of their technology to quantify buzz/sentiment on Paula Abdul leaving American Idol.

Crimson pulled this cool graphic together showing the sentiment of the Twitterverse. Cool stuff!

"Metrics, metrics, metrics, they're all we have to go on"

I love the data behind consumer activity, but do not think ComScore is the answer. Steve Rubel rocked challenging fellow panelists in the CMSummit panel (which he thinks needs to change the name to the Collaboration Summit.)

Some quotes:

"What a lot of marketers forget…web 2.0 is made of people and clicks are people…engagement is not people"

"Trust and reputation are huge"

"How do you know what good is, tall is, effective is when you are comparing apples to bananas"

"We are applying older metrics like reach..it is less about those numbers and engagement is a grey area. If I had an answer I would be rich and be Mark Cuban."

"We should look at: did we build a stronger relationship, did we get closer to the people we care about (trust, reputation…can be a reach factor) and what was achieved…did it benefit consumers one to one."

Steve Rubel rocked. He challenged the status quo, spoke his mind and was authentic.