engaging digital

It’s a Social World: A Global Look at Social Networking (comScore Voices)

Nice 2011 snapshot about how social is changing the world and Facebook and mobile are in the driver seats.

 

comScore It's a Social World

View more presentations from comScoremarcom

This Social Media Counter Rocks!

Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. Inspired by other cool real time counters, Social Media Industry Head, Laurel Papworth, my own Rise & Rise of Social Media presentations and various ‘cool’ videos (you know the ones) I decided to put together this little Flash app (which is in constant development) showing how active & dynamic the Social Web is.

via www.personalizemedia.com

Remember when media used to be passive? We would watch TV, read a magazine/newspaper and listen to the radio? Now we create content, we share, we endorse, we participate in an ongoing dialogue which ultimately shapes perceptions.

If you are a marketer, you MUST understand this shift and figure out how to play within the Google, Twitter, Blog, Facebook ecosystem.

19% of U.S. Internet Users Tweet

19% of U.S. Internet Users Tweet

New Pew research shows the speedy rise of status update services

Oct 21, 2009

- Stacy Straczynski

 

NEW YORK The army of Twitterers is growing quickly, per the Pew Internet Project report released today. The report found that 19 percent of all U.S. Internet users now use either Twitter or smaller services, such as Yammer, to share social updates. This was up 8 percent from the 11 percent who used such services in April 2009.
 
The majority of the growth can be attributed to three main consumer groups: young Internet users 18-44, mobile users and those who already utilize social networks, such as Facebook and MySpace. Data was comprised of 2,253 phone responses from U.S. consumers 18 and older between Aug. 18 and Sept. 14.
 
Twitter and other status services were most popular among those 18-24. In fact, usage nearly doubled from 19 percent in December 2008 to 37 percent. Those 25-35 also rapidly joined the fray -- up 20 points to 31 percent. Usage among 35-44s jumped 10 points to 19 percent.

via www.adweek.com

Great research coming out of Pew.

Yesterday Facebook's  Sheryl Sandberg said "we do 45 million status updates a day from 30 million unique individuals. People want to share. Our challenge and lots of people are working on that is how to do more of that."

The web continues to be about moving away from a passive media experience & arming people with ways to express, connect, share, create and engage. Tweet away!