engaging digital

Engaging People Engaging Content - Ad Tech 2012 Presentation

Engaging People Engaging Content

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8 Bold Resolutions For Marketers In 2012

Great article from Fast Company about eight things marketers should think about this year. I was wrong two years ago and thought there would be more evolution for some of these areas.

via www.fastcompany.com

Highlights are:

1. Measure ROI

2. Take accountiblity for being a "good" company

3. Create long term partnerships

4. Aggregate quality content for and from your top customers

5. Be a publisher and building a community

6. Use social for building relationships not pushing your message

7. Drive exceptional customer service throughout your business

8. Build a mobile site

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My thoughts:

I think #3-#6 are inter-related. Quality content is the fodder to develop relationships on social platforms as well as the basis for growing a community as part as an "owned" media strategy.

Few brands will be able to do this by themselves and should create long term partnerships with media companies that have a much deeper expertise of doing this. Brands should be cautious partnering with ad networks or SEO driven partners that don't create and publish quality content themselves, as they won't know how to grow the right audience, generate quality content and leverage learnings to grow what could be a tremendous asset.

Maximize Your Content's Reach on the Social Web - Mashable

Nice article reinforcing that content is king and the importance connecting to the social web is for both publishers and marketers. After all, marketers need to keep thinking like social publishers to drive conversation and drive consumer engagement.

What is the one tool that you are comfortable using to create content on a constant basis? This could be Flickr () for pictures, Twitter for status updates, or a blog. Whatever it is, make it your central command. You shouldn’t feel overwhelmed about creating totally different content on each social network. Pick one and focus on that.

Once you have identified your digital center, connect it to all your other social networks. Think of your digital center as the hub and the other networks as the spokes of a wheel.

via mashable.com

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