One of my 2010 predictions I am seeing come to life is companies "staff around the power of social media." Is this a marketing function, a pr function or something that the entire company, top down needs to embrace? Can companies transform their business process to leverage the power of the blogosphere, Twitter and Facebook? Here is a great article from David Armano which spells out a social business planning process for small companies that is very applicable to companies of all sizes. Check it out!
Some small businesses start without a business plan, finding success in a breakthrough product or service early on and building upon that success organically. However, it’s inevitable that the venture will need to have a structured business plan put in place at some point if the business is expected to scale, expand and ultimately thrive. This well understood concept is the basis for what I’m informally labeling “social business planning”, yet from my experiences working across multiple organizations, the current focus remains on social media programs (the external) without putting in the appropriate social business infrastructure (the internal). Sound like theory? It’s not. Many of you reading this are probably initiating your own versions of social business planning and if you aren’t you will be.