the influencer is you

Six Apart Media Reaches 192M Monthly Worldwide Uniques

The September comScore report puts us at #5 in the world right behind Facebook, Windows, Blogger (Google) and Yahoo! I am really proud of my team that has worked feverishly over that past fifteen months to build up this tremendous reach across the social web. The world continues to become more and more social.

Conversational media as a category includes the social networks, as well as blogs (like Six Apart Media) touches 75.5% of the web (according to comScore, WW, September 2009.) 

#BeatCancer Took Over Twitter

Big props to James Andrews and his team at EVERYWHERE. They did it. They created a social movement supporting cancer research. For each status update, Tweet or blog post containing the #beatcancer hashtag, they got Miller and eBay to pony up 1 cent to cancer research. Taking advantage of BlogWorld and some best practices in social media marketing, they sparked a movement and zipped up to the top trending topic in Twitter. Even Ashton Kutcher, Perez Hilton and Kim Kardashian helped spread the word.

Some great lessons:

• Line up w/ a cause - great job Ebay / Miller!
• Give them something to talk about  - trying to set a Guinness Book World Record “for the distribution of the largest mass message through social media” in a 24 hour period
• Influence the influencers - from bloggers to some of the most followed celebrities on Twitter
• Track the metrics - As of four hours ago, several hundred thousand posts were made and over 400K results were indexed by Google

 
 

 

Additional coverage:

Mashable

Everything PR

Ford Spending 25% of Marketing on Digital and Social Media - BusinessWeek

Ford Spending 25% of Marketing on Digital and Social Media

Posted by: David Kiley on October 16

Ford Motor Co. this year will spend 25% of its marketing dollars on digital media, more than twice the amount spent by the industry.

According to J.D. Power, about 9% of spending this year by automakers will be digital, but that will rise to about 12% by 2012 as more companies embrace social networking, online gaming and rich media ads in place of traditional TV and print.

Speaking at J.D. Power’s Internet Marketing Roundtable in Las Vegas today, Ford’s chief marketing executive James Farley says the company has made a bigger digital and social media bet than rivals because, “If you are trying to communicate, as we are, that you have been reinventing the company , you can’t just say it. You have to get the people to say it to each other.”

via www.businessweek.com

This program is amazing & kudos for Scott Monty for showing the power of social media marketing.  Incorporating influential bloggers, arming them with a great story & building the tools online to aggregate, celebrate and drive ongoing dialogue is a great formula for all marketers to  learn from.

Check it out