the influencer is you

Creating Tica Through Technology

via www.drublair.com

This is amazing.

Hellboy On IGN

Hellboy II is out. Over 25 million people  that go to MySpace today and the millions of gamers that come to IGN will see Hellboy.  I love the visceral high impact front door take overs, not only because they look amazing, but they are a sure fire way to drive awareness & get butts in seat. As a consumer, if I am a Hellboy fan (which I am not) then it makes me proud to see this sort of ad. If I am not a fan, it makes me wonder if this is the "hot movie" to see. In this execution, IGN took it to another level by creating three versions that the user can interact with.