The Jet Blue Experience Brought To You By Jet Blue
Jet Blue is inundated with clever marketing taglines, sponsorships and branded entertainment. For example, there is an integrated NY Times partnership that is “in air” “on air” and part of the flight attendant “attention passengers” speech. The menu in the seat pocket is called “Get With The Program” and it has a “Times One Air™” call out brought to you by The JetBlue Card from American Express. (Damn…that’s an airline that has a sponsored program with an airline branded credit-card brought to you by a credit-card.) Oh…don’t forget to “Fasten YOUR tastebuds” brought to you by Coca-Cola Zero®…where you can enjoy REAL Coca-Cola TASTE and ZERO calories on the back cover.
Full post here
Recent Comments