Displaying Display

Ad of the Week: HTC Rezound Takeover on Sports | Yahoo! Advertising Solutions - Yahoo!

TC announces the arrival of its new smartphone with "rezounding" Beats on the Yahoo! Sports homepage

HTC is plugging (in) its new Rezound smartphone with an integrated marketing campaign that includes a sponsorship of BET's "106 & Park," a partnership with The Fader that resulted in remixes only available on HTC's Facebook page…and a creative takeover on a certain exclamation-pointed digital canvas.

That guy walking out into the middle of your Sports page is experiencing his playlist like he's never experienced it before, courtesy of the new Beats Audio technology only available on the Rezound.

The Beats blow a hole through the page to reveal the Rezound with a pair of those distinctive red Beats ear buds.

The ad retracts and leaves your ringing ears with a 300 x 250 panel on the right, as well as an expandable banner along the top. Clicking "expand" brings back the Rezound, this time with the smartphone's screen showing a cityscape superimposed with captions that let you explore the features of this unBeatable device.

rezound3

In between captions, you get to watch the city around you get Beaten to a pulp in a visually striking manner that might remind you of "Inception." And that's no coincidence. Those images are taken from a TV ad designed and executed by the same magicians behind the blockbuster film's aesthetically pleasing explosions.

via advertising.yahoo.com

Apple Is Starting to by High Impact Display

On Yahoo today:

 

...and some killer animations:

Cheetos Skin Meedbo Log In Page

Capital One NCAA Regionals Sponsorship

BMW i Innovation Custom Channel

Mercedes-Benz Tweet Race Case Study

Did everyone catch the Mercedes-Benz Tweet Race back in February this year? Well, they were a few days late due to some bad weather, but they made it through and here is the campaign case study to prove it was a big success.

The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers who generated over 150,000+ tweets to power the cars. The campaign videos generated about 2 million views, while the twitter reach pushed over the 25 million mark.

via www.digitalbuzzblog.com

TechCrunch + AOL Display

Skin + lead story on tablets + leaderboard + 300X250 = Welcome AOL sales team!

ESPN

via www.facebook.com

Twitter Promo: Ben & Jerry's

The Geico Gecko meets The AOL Way

According to several studies, click-through rates — the number of people who actually click on an ad — run well below 1 percent on most sites, and each year these rates get lower and lower. Some industry analysts have said this is a result of “banner blindness,” the idea that we inadvertently train our eyes to ignore certain parts of a web page, including sidebar and banner ads.

via www.niemanlab.org