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Kraft Mac n' Cheese and their Twitterific approach to engagement

Every day on Twitter, hundreds of people tweet about mac & cheese. So Kraft Macaroni & Cheese invented a new game - Mac & Jinx - based on the traditional kids' game of jinxing. When two people tweet about mac & cheese, both of them are sent a message calling their Mac & Jinx and providing a link. The first one to call 'Jinx' by clicking the link and giving their address wins a package containing free Mac & Cheese - and an official Mac & Jinx T-shirt.

Wheat Thins Goes To Vegas

Greek Yogurt Love

ADVERTISING : Chobani, Greek Yogurt Leader, Lets Its Fans Tell the Story

The Greek yogurt sector is booming, and one brand is crossing media lines — Twitter messages on billboards, for instance — to deliver its message.

http://nyti.ms/fMvjTa

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