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Jim Beam Presents 'Live Music Series' 03/21/2011

Jim Beam is launching "Live Music Series" which includes a 10-market concert tour, each featuring a different headline artist, and exclusive downloads of live concerts.

Artists performing as part of the "Jim Beam Live Music Series" include Kid Rock, Bob Schneider, Cold War Kids, Derek Trucks and Susan Tedeschi Band, The Fray, Grace Potter and The Nocturnals, The Hold Steady, Manchester Orchestra, O.A.R. and Richard Ashcroft. Cities on the tour are Boston; Cleveland; Atlanta; Philadelphia; San Francisco; Chicago; Orlando, Fla.; Flint, Mich., and Holmdel, N.J.

A video message from Kid Rock is included on the microsite promoting the tour at http://www.jimbeam.com/live-music-series. The site also includes interviews with each of the artists under the headline "Profiles in Bold." The Deerfield, Ill.-based brand also is promoting the music series and giveaways on its Facebook page and on Twitter.

Beginning in May, special boxes of Jim Beam and Red Stag by Jim Beam will be marked with offer details and instructions on how to download a total of five "Live Music Series" tracks from the 10 artists on JimBeam.com. Jim Beam will also be streaming portions of each Live Music Series concert and exclusive interviews with each artist on JimBeam.com and Pandora.

via www.mediapost.com

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