Nice clean rationale (w/research tidbits) around how display can be used.
Highlights include:
- What can you do in display? Nearly everything you can do on the web, you can do in this space
- Today you can customize ads in infinite ways
- More social, better connected to users world
- Rich media ads with video raised purchase intent 4X over standard flash banners
- Raise awareness - 5X better
- Brand favorability - 15X more
- Today only 6% ads are rich media
