Federated's Stamp Product distributes a video for the advertiser, links to relevant content across their publisher partnerships and has social sharing functionality (that rarely performs without a more compelling incentive to spam your friends.) As part of the program, the publishers create original relevant content and surround the content with banners.
On the partner sites, you are barraged with ads. Do so many ad increase the effectiveness of reaching consumers? My guess is no and as a consumer, I prefer the more subtle approach. As a Turbo Tax customer, the program is a nice reminder to use their service for my taxes, but i don't want to read the content surrounded by so many ads.
As a publisher, I get the value of serving four high CPM TurboTax ads on our site (five if you count the branding bar that FM has created to sit on top of the experience and hold onto the user.)
Once you click on the "follow us" tab, the branding bar at the top of the page expands and showcases more content.
