A first-ever partnership, search insights, massive reach, mobile spikes and unique content
Oscar viewers won’t just be huddled around their TV sets this year—increasingly, more of them are going online. In the last several years, Yahoo! Entertainment has seen growing online engagement around award shows. Mobile and web users are not only searching for information on The Academy Awards, The Golden Globes and The Grammys, they are also engaging with unique Yahoo! content before, during and after the live TV events.
“The awards season for entertainment fans is like three Super Bowls…and there is this massive amount of Monday morning quarterbacking,” Sibyl Goldman, VP of Yahoo! Entertainment, recently told Ad Week.
Awards season is a great place for advertisers to start spending money!
