Social Media Influencers are people, sites or events that have helped create, shape, define or evolve the space. There are so many brilliant people that are collectively influencing the world of social media, I thought it would be helpful to call out a few that amaze me.
Who do you think the social media influencers are?
"Consider yourself forewarned," is Alyssa Milano's Bio on Twitter.
I hate that she is a Dodger fan, but love that she is a baseball fan. She blogs on MLBlogs and is always Tweeting.
Unlike most other celebrities, she is living the social life. She reads Mashable, is a self-proclaimed geek, is right on top of Twitter community activities like #FollowFriday, comments on all the top stories in the news and will even refer her 286K+ followers to cool Twitter apps.
Go crazy Alyssa...and thanks for the forewarning, but don't change a think (except that love for the Dodgers.)
If you are a huge celebrity, then chances are you among the over hundred million people that have a MySpace page and a Facebook page. You (or your people) might be thinking about this "Twitter thing" that you keep hearing about, in fact Jon Stewart is even talking about it. Britney Spears is a step ahead while she reinvented herself and the new Britney is social media savvy. This is a good thing. Ad Age calls it a "tipping point for social media."
Celebrities need to build equity in their brand and it starts with building their own website that has the best of social media tools. (Britney's choice was Movable Type.) Most importantly they need to take advantage of social media and not just let their marketing people be phonies and impersonate. They need to roll up their sleeves and let their fans glimpse into their life in an authentic way. Today, she was at Toontown in Disneyland and shared a picture with her boys. How refreshing that she is building her equity through a website that she owns. Rather than leak something through TMZ or Perez Hilton, she is releasing exclusives directly into her website, alerting her 315K Twitter followers (this was a mistake linking to Twitpik vs. her website.) Not only does she have her people post updates, but she will post herself under "~Brit"
Maybe she will also:
Either way, great job Britney, keep it up & don't stop the conversation.
