Are you a consumer or are you a person? Are you a number or are you an individual? It's easy for marketers to forget that there is a person on the other end of their message and each time they touch that person they have an opportunity to spark their passions in a positive, negative or neutral way. Are you aligning your brand with the passions of the people you are trying to message?
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March 20, 2010
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Thanks for checking out my blog.
I am a father of three girls and an executive with deep roots in digital media, advertising, and internet development, dating back to my first website launch in 1999.
I am passionate about growing internet/digital companies across media, advertising and social. I have been successful finding the perfect blend of art & science in everything I do.
Growing up, I was surrounded by two ways of thinking. My mom, an educator passionate about the arts, and my dad, a physicist researching and dissecting almost impossible problems. These complementary perspectives have guided my approach to becoming an expert — whether it was mastering hitting a baseball for the Philadelphia Phillies organization, performing jazz piano across Europe, or my lifelong quest of enjoying the perfect cup of coffee.
the influencer is you | influencers, brands, social media, baseball and things I like by david tokheim
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A great palindrome on how publishing and consumer engagement on the web will change businesses forever.
Posted by: Richard Rocca | March 23, 2010 at 09:11 AM
10 essential rules for brands in social - great article by Taddy Hall of Meteor Solutions.
http://adage.com/digitalnext/article?article_id=142907
Posted by: Richard Rocca | March 23, 2010 at 09:35 AM