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January 08, 2012



I think Joe Pulizzi's attempt is pretty good at capturing most of the nuances and the cricital consumer intent piece-toward an audience...otherwise it's just copy.
Content Marketing is:
Editorial-based (or long-form) content. It must tell a relevant, valuable story. Must be informative, educational or entertaining.
Marketing-backed. The content has underlying marketing and sales objectives that a corporation, association or institution is trying to accomplish.
Behavior-driven. Seeks out to maintain or alter the recipient's behavior.
Multi-platform (print, digital, audio, video, events). It can be, does not have to be, integrated.
Targeted toward a specific audience. If you can't name the audience, it's not content marketing.

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